Definition of target market?

A target market is a specific group of consumers that a business aims to reach with its products or services. This group is identified based on factors such as demographics, psychographics, behavior, and other characteristics that make them likely to be interested in what the business has to offer. Target markets are essential for businesses to effectively tailor their marketing strategies and messages to attract and retain customers.

A target market is a specific group of consumers that a company focuses its marketing efforts on. It is a subset of the total market that the company believes is most likely to be interested in its products or services. Target markets are typically defined by demographics, psychographics, and behaviors.

Demographics are the quantifiable characteristics of a population, such as age, gender, income, and education. Psychographics are the qualitative characteristics of a population, such as personality, values, and lifestyle. Behaviors are the actions that a population takes, such as purchasing habits and media consumption.

By understanding the demographics, psychographics, and behaviors of its target market, a company can develop marketing campaigns that are more likely to resonate with consumers and drive sales.

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