1.6 Casper Nyovest is a South African song writer, rapper and producer and a celebrity in the music industry. He has approached you to become his PR person and you have been asked to explain why ?

1.6 Casper Nyovest is a South African song writer, rapper and producer and a celebrity in the music industry. He has approached you to become his PR person and you have been asked to explain why PR practitioners are important for the bottom line. (4)