The company promised to investigate as questions arose about whether the child chose to pose as a cashier or Curro officials made the decision. “We apologise for the offence caused and are urgently [engaging] our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future.” Curro was labelled as “racist” by some people, but the company said it remained committed to diversity and non-racialism in its schools. Social media user Nicole Gentry-Brand, reacting to the apology, said: “I saw the original post on TikTok since it’s been removed and am wondering if there is more context to this. Did the little girl want to play that role? Were the children taking turns? I hope she wasn’t put into the role of a cashier by adults who think in a discriminatory way. “Fortunately for children, they play and have fun and don’t always understand the implications of this the way adults do. I hope that little girl gets an apology if this was done with ill intent.” Here’s some reactions from social media: CAPE TOWN (April 1, 2024) – Curro Holdings acknowledges that a post we published on social media portraying children in various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The post was in error and has been deleted. We apologise for the offence caused and are urgently following our internal processes to understand fully the circumstances of the post to ensure that such an error is not repeated in the future. We will communicate further once the details of this unfortunate incident are established. Curro reiterates its commitment to diversity and non-racialism in our schools.

1.4 Identify three types of publicity agents as outlined by Myers (2015). (3) 1.5 Using relevant examples to illustrate your answer, discuss the importance and use of publicity in the public sector. (5)

1.2 Using the above article discuss the importance of ethics in public relations. 10 Marks

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

Multiple Choice Questions (10 Marks) 1. Which of the following is NOT a component of the communication process?    - A) Sender    - B) Message    - C) Noise    - D) Color 2. What is the primary objective of communication?    - A) Persuasion    - B) Information exchange    - C) Entertainment    - D) Confusion   3. Non-verbal communication includes all of the following EXCEPT:    - A) Gestures    - B) Eye contact    - C) Written texts    - D) Body language   4. Which of the following is a common barrier to effective communication?    - A) Feedback    - B) Active listening    - C) Jargon    - D) Clarity in message 5. What is essential for avoiding plagiarism in academic writing?    - A) Using synonyms for all technical terms    - B) Providing in-text citations and a referencing list    - C) Writing in the first person    - D) Including as many quotes as possible    Question 2: State if the following statements are True/False (10 Marks) 2.1 The effectiveness of communication can be measured by the receiver's response. ? 2.2 Non-verbal communication is less important than verbal communication.? 2.3  Academic writing should avoid personal pronouns. 2.4 . The context or situation does not significantly impact the communication process. ? 2.5 It's acceptable to use informal language in academic writing as long as the message is clear. ?   Question 3: Structured Questions (30 Marks) 3.1. How can we understand the neglected skill of listening more deeply, what are the key reasons to enhance our listening abilities, and what steps can be taken to become a proficient listener, including an overview of the importance of listening in human interaction?                                                                                             3.2 Mention 5 examples of nonverbal communication and explain its significant to education    ?                                                                              3.3 Regarding telephone communication, what are some common issues faced, and what guidelines can be followed to ensure effective and courteous communication, including the roles of switchboard operators, voicemail etiquette, and mobile phone manners?                                                    3.4 Provide 3 examples of visual aids to enhance a presentation or speech?