1.3 Use the link below to access the article on ethics code for public relations. https://www.prsa.org/about/prsa-code-of-ethics . Discuss with examples six ethics codes public relations practiti?

The Public Relations Society of America (PRSA) Code of Ethics outlines six key principles that public relations practitioners should adhere to in their professional practice. These principles are:

1. Advocacy: Public relations professionals should serve the public interest by acting as responsible advocates for their clients or organizations. This means promoting truthful and accurate information, and avoiding misleading or deceptive practices. For example, a PR practitioner should not make false claims about a product or service in order to generate positive publicity.

2. Honesty: Public relations professionals should be honest and transparent in their communications. This includes being truthful in all interactions with the media, clients, and the public. For example, a PR practitioner should not withhold important information or mislead stakeholders in order to protect their client's reputation.

3. Expertise: Public relations professionals should strive to maintain a high level of expertise in their field and provide accurate and reliable information to their clients and the public. This includes staying up-to-date on industry trends and best practices. For example, a PR practitioner should not provide advice on a topic they are not knowledgeable about.

4. Independence: Public relations professionals should act independently and avoid conflicts of interest that could compromise their integrity or the integrity of their clients. This means disclosing any potential conflicts of interest and avoiding situations where their judgment could be influenced by personal gain. For example, a PR practitioner should not accept gifts or favors from clients that could influence their decision-making.

5. Loyalty: Public relations professionals should be loyal to their clients or organizations while also upholding their ethical responsibilities to the public. This means balancing the interests of their clients with the interests of the public and advocating for ethical practices within their organization. For example, a PR practitioner should not cover up unethical behavior or misconduct within their client's organization.

6. Fairness: Public relations professionals should treat all stakeholders fairly and with respect, regardless of their background or beliefs. This includes avoiding discrimination or bias in their communications and interactions. For example, a PR practitioner should not engage in discriminatory practices or use language that could be offensive or harmful to certain groups of people.

Overall, these ethics codes provide a framework for public relations professionals to conduct themselves ethically and responsibly in their practice. By following these principles, PR practitioners can build trust with their clients, the media, and the public, and contribute to the positive reputation of the profession as a whole.