> #marketing , #public-relations , #ethics > 3.2 Using the above article, dispute or affirm whether all publicity is good publicity.?
Anonymous
more than 3 weeks ago

3.2 Using the above article, dispute or affirm whether all publicity is good publicity.?

Curro to probe controversial career day post
depicting racial stereotypes
Curro is in the spotlight after publishing a picture depicting a black child playing the role of a cashier and a
white child as the buyer as part of its career day dress-up and roleplay. The pictures were on social media.
Image: screenshot
Curro Holdings, South Africa’s largest private school group, has promised to investigate a
controversial career day post depicting racial stereotypes which caused a stir on social media
at the weekend.
Curro was lambasted after pictures of a primary school pupils' career day event showed a black
child posed as a cashier while white children posed as veterinarians, among other
professions. Curro apologised on Sunday, acknowledging the picture was initially posted by the
company on social media but was deleted after backlash.
“Curro Holdings acknowledges that a post we published on social media portraying children in
various workplace contexts was offensive due to the inappropriate stereotypes it depicted. The
post was in error and has been deleted,” Curro said.
The company promised to investigate as questions arose about whether the child chose to
pose as a cashier or Curro officials made the decision.
“We apologise for the offence caused and are urgently [engaging] our internal processes to
understand fully the circumstances of the post to ensure that such an error is not repeated in
the future.”
Curro was labelled as “racist” by some people, but the company said it remained committed to
diversity and non-racialism in its schools.
Social media user Nicole Gentry-Brand, reacting to the apology, said: “I saw the original post
on TikTok since it’s been removed and am wondering if there is more context to this. Did the
little girl want to play that role? Were the children taking turns? I hope she wasn’t put into the
role of a cashier by adults who think in a discriminatory way.
“Fortunately for children, they play and have fun and don’t always understand the implications
of this the way adults do. I hope that little girl gets an apology if this was done with ill intent.”
Here’s some reactions from social media:
CAPE TOWN (April 1, 2024) – Curro Holdings acknowledges that a post
we published on social media portraying children in various workplace
contexts was offensive due to the inappropriate stereotypes it depicted.
The post was in error and has been deleted.
We apologise for the offence caused and are urgently following our
internal processes to understand fully the circumstances of the post to
ensure that such an error is not repeated in the future. We will
communicate further once the details of this unfortunate incident are
established. Curro reiterates its commitment to diversity and
non-racialism in our schools.
2 views
2 views

2 answers

Sort By
C
ChatGPT
more than 3 weeks ago
The article provides examples of situations where negative publicity has had detrimental effects on individuals and organizations. This suggests that not all publicity is good publicity. Negative publicity can damage reputations, lead to loss of customers or supporters, and have long-lasting consequences. In today's digital age, negative publicity can spread quickly and have a significant impact on an individual or organization's image.

While some may argue that any publicity is good publicity because it raises awareness and gets people talking, the potential negative consequences of bad publicity cannot be ignored. It is important for individuals and organizations to carefully manage their public image and address any negative publicity in a timely and effective manner. Ultimately, it is not worth risking the potential damage that negative publicity can cause.
0
G
Google Gemini AI
more than 3 weeks ago
The article provided does not have any information on whether all publicity is good publicity, so I cannot dispute or affirm this claim.
0

Similar Questions

×
Anonymous





© 2024 - Quanswer