Seven Elements of Marketing Mix for IT Companies:
1. Product: Hardware, software, networking, cybersecurity, cloud services, customized solutions
2. Price: Subscription models, licensing fees, hourly rates, project-based pricing
3. Place: Direct sales, channel partners, online marketplaces, cloud-based platforms
4. Promotion: Digital marketing, content marketing, search engine optimization (SEO), social media advertising, webinars
5. People: Technical experts, sales representatives, customer support professionals, management team
6. Process: Development, deployment, maintenance, support, customer relationship management
7. Physical Evidence: Demo software, product brochures, white papers, customer testimonials