Differentiate between individual customer and group customer?

An individual customer refers to a single person who purchases goods or services for personal use. They make decisions based on their own preferences, needs, and budget. Individual customers typically have unique buying behaviors and may require personalized attention and support.

On the other hand, a group customer refers to a collective entity or organization that purchases goods or services on behalf of a group of individuals. This can include businesses, institutions, or associations. Group customers often have specific requirements and objectives that need to be met, such as bulk orders, negotiated pricing, or customization options. Decision-making in group customers may involve multiple stakeholders and require consensus among the members.

In summary, the main difference between individual and group customers lies in the number of individuals involved in the purchasing process and the nature of their decision-making. Individual customers act independently, while group customers act collectively on behalf of a larger entity or organization.