Sebrin Shikur
more than 4 weeks ago
Key terminology of startegic marketing management?
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more than 4 weeks ago
1. Strategic marketing management: The process of planning, implementing, and evaluating marketing strategies to achieve organizational goals and objectives.
2. Marketing strategy: A long-term plan that outlines how a company will achieve its marketing objectives and goals.
3. Market segmentation: Dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors.
4. Target market: The specific group of customers that a company aims to reach with its marketing efforts.
5. Positioning: Creating a distinct image and identity for a product or brand in the minds of consumers.
6. Competitive advantage: The unique strengths and capabilities that set a company apart from its competitors.
7. SWOT analysis: An assessment of a company's strengths, weaknesses, opportunities, and threats to inform strategic decision-making.
8. Marketing mix: The combination of product, price, promotion, and place (distribution) strategies used to meet customer needs and achieve marketing objectives.
9. Brand management: The process of building and maintaining a strong brand identity and reputation.
10. Marketing research: The systematic gathering, analysis, and interpretation of information about a market, customers, and competitors to inform marketing decisions.
2. Marketing strategy: A long-term plan that outlines how a company will achieve its marketing objectives and goals.
3. Market segmentation: Dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors.
4. Target market: The specific group of customers that a company aims to reach with its marketing efforts.
5. Positioning: Creating a distinct image and identity for a product or brand in the minds of consumers.
6. Competitive advantage: The unique strengths and capabilities that set a company apart from its competitors.
7. SWOT analysis: An assessment of a company's strengths, weaknesses, opportunities, and threats to inform strategic decision-making.
8. Marketing mix: The combination of product, price, promotion, and place (distribution) strategies used to meet customer needs and achieve marketing objectives.
9. Brand management: The process of building and maintaining a strong brand identity and reputation.
10. Marketing research: The systematic gathering, analysis, and interpretation of information about a market, customers, and competitors to inform marketing decisions.
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