List and explain the five a customer relations programme?

1. Establishing rapport: The first step in a customer relations programme is to establish a positive rapport with the customer. This involves greeting the customer warmly, actively listening to their needs and concerns, and showing empathy and understanding towards their situation.

2. Identifying customer needs: Once rapport has been established, the next step is to identify the customer's needs and preferences. This can be done through asking open-ended questions, actively listening to their responses, and observing their behavior and body language.

3. Providing solutions: After identifying the customer's needs, the next step is to provide appropriate solutions to address those needs. This may involve recommending products or services, offering discounts or promotions, or providing additional information or resources to help the customer make an informed decision.

4. Following up: Following up with the customer after the initial interaction is an important step in a customer relations programme. This can involve sending a thank you note, checking in to see if the customer is satisfied with their purchase, or offering additional assistance or support if needed.

5. Seeking feedback: The final step in a customer relations programme is to seek feedback from the customer about their experience. This can be done through surveys, feedback forms, or simply asking the customer directly for their thoughts and opinions. This feedback can help identify areas for improvement and ensure that the customer's needs are being met effectively.