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what are the criteria of market segmentation? ?
hussen omari
Feb 2
what are the criteria of market segmentation? ?
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Feb 2
The criteria of market segmentation typically include the following factors:
1. Demographic: This includes variables such as age, gender, income, occupation, education, marital status, and ethnicity.
2. Geographic: This involves segmenting the market based on geographical factors such as country, region, city, climate, and population density.
3. Psychographic: This focuses on the psychological and lifestyle characteristics of consumers, including their values, attitudes, interests, opinions, and activities.
4. Behavioral: This considers the behavior and purchasing patterns of consumers, including their usage rate, brand loyalty, benefits sought, occasion of purchase, and response to marketing stimuli.
5. Socioeconomic: This takes into account the social and economic status of consumers, including their social class, income level, and occupation.
6. Technographic: This segmenting criterion considers the technology usage and preferences of consumers, including their adoption of new technologies, online behavior, and digital media consumption.
7. Benefit: This involves segmenting the market based on the specific benefits or solutions that consumers seek from a product or service.
8. Occasion: This considers the specific occasions or events when consumers are more likely to purchase a product or service.
9. Usage Rate: This segmenting criterion focuses on the frequency and quantity of product or service usage by consumers.
10. Loyalty: This involves segmenting the market based on the level of loyalty or commitment that consumers have towards a particular brand or company.
These criteria can be used individually or in combination to create distinct market segments that allow businesses to target their marketing efforts more effectively.
1. Demographic: This includes variables such as age, gender, income, occupation, education, marital status, and ethnicity.
2. Geographic: This involves segmenting the market based on geographical factors such as country, region, city, climate, and population density.
3. Psychographic: This focuses on the psychological and lifestyle characteristics of consumers, including their values, attitudes, interests, opinions, and activities.
4. Behavioral: This considers the behavior and purchasing patterns of consumers, including their usage rate, brand loyalty, benefits sought, occasion of purchase, and response to marketing stimuli.
5. Socioeconomic: This takes into account the social and economic status of consumers, including their social class, income level, and occupation.
6. Technographic: This segmenting criterion considers the technology usage and preferences of consumers, including their adoption of new technologies, online behavior, and digital media consumption.
7. Benefit: This involves segmenting the market based on the specific benefits or solutions that consumers seek from a product or service.
8. Occasion: This considers the specific occasions or events when consumers are more likely to purchase a product or service.
9. Usage Rate: This segmenting criterion focuses on the frequency and quantity of product or service usage by consumers.
10. Loyalty: This involves segmenting the market based on the level of loyalty or commitment that consumers have towards a particular brand or company.
These criteria can be used individually or in combination to create distinct market segments that allow businesses to target their marketing efforts more effectively.
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