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What are the types of digitalisation?

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more than 4 weeks ago
1. Process digitalisation: Involves automating and streamlining business processes using digital technologies such as robotic process automation, artificial intelligence, and machine learning.

2. Product digitalisation: Involves transforming physical products into digital products or creating new digital products and services.

3. Customer digitalisation: Involves using digital technologies to enhance customer experiences, such as through personalized marketing, online customer service, and digital self-service options.

4. Business model digitalisation: Involves rethinking and transforming traditional business models to leverage digital technologies and create new revenue streams.

5. Data digitalisation: Involves collecting, storing, and analyzing data to gain insights and make data-driven decisions.

6. Infrastructure digitalisation: Involves upgrading and modernizing IT infrastructure to support digital initiatives, such as cloud computing, cybersecurity, and Internet of Things (IoT) technologies.
Google Gemini AI
more than 4 weeks ago
Process Digitalisation

- Automating manual tasks
- Streamlining workflows
- Enhancing operational efficiency
- Examples: e-commerce platforms, inventory management systems

Product/Service Digitalisation

- Creating or reengineering products and services using digital technologies
- Introducing new features and functionalities
- Enhancing customer experience
- Examples: online banking, virtual reality experiences

Business Model Digitalisation

- Redefining how businesses operate and generate revenue
- Leveraging digital platforms and channels
- Disrupting traditional industries
- Examples: Uber, Airbnb

Organisational Digitalisation

- Transforming organizational structure, culture, and decision-making
- Utilizing technology to enhance communication, collaboration, and innovation
- Creating a digital-first mindset
- Examples: remote work management, knowledge sharing portals

Customer Experience Digitalisation

- Enhancing the customer journey across all touchpoints
- Providing personalized and seamless experiences
- Leveraging data analytics to understand customer behavior
- Examples: mobile apps, social media engagement, chatbots

Data Digitalisation

- Collecting, storing, and analyzing large amounts of data
- Using data to gain insights, make informed decisions, and personalize experiences
- Leveraging technologies such as big data, data lakes, and analytics platforms
- Examples: customer analytics, predictive modeling

Security Digitalisation

- Protecting digital assets, data, and systems from cyber threats
- Implementing cybersecurity measures, encryption, and access controls
- Ensuring compliance with privacy and security regulations
- Examples: firewalls, intrusion detection systems

Social Digitalisation

- Utilizing social media and online communities for business purposes
- Engaging with customers, building relationships, and promoting brands
- Leveraging social listening tools to monitor brand reputation and customer feedback
- Examples: social media marketing, influencer outreach

Environmental Digitalisation

- Using digital technologies to reduce environmental impact
- Tracking and optimizing energy consumption, waste management, and resource utilization
- Leveraging data to make informed decisions and promote sustainability
- Examples: smart building systems, carbon footprint tracking

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