What is Communication strategy?

Communication strategy refers to a plan or approach that organizations or individuals use to effectively convey their messages to their target audience. It involves identifying the goals and objectives of communication, determining the target audience, selecting appropriate communication channels and tools, and developing key messages and content that align with the overall objectives. A communication strategy helps ensure that the right message is delivered to the right audience, at the right time, and through the right channels, in order to achieve desired outcomes and build strong relationships with stakeholders.