> #analytics > Which of the following measurement is used by Universal Analytics?
Anonymous
Dec 19, 2023

Which of the following measurement is used by Universal Analytics?

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ChatGPT
Dec 19, 2023
Universal Analytics uses the following measurement:

1. Sessions: A session is a period of time during which a user interacts with your website or app. It starts when a user arrives on your site or app and ends after a period of inactivity or when the user leaves.

2. Pageviews: A pageview is recorded each time a user views a page on your website or app. It helps to track the number of times a specific page has been viewed.

3. Events: Events are user interactions with content on your website or app that can be tracked separately from pageviews. Examples of events include button clicks, form submissions, video plays, and file downloads.

4. Conversions: Conversions are actions that you define as valuable to your business, such as completing a purchase, submitting a lead form, or signing up for a newsletter. Universal Analytics allows you to track and measure these conversions.

5. Ecommerce: If you have an online store, Universal Analytics can track ecommerce transactions, including the number of products sold, revenue generated, and other related metrics.

6. User demographics and interests: Universal Analytics can provide insights into the demographics and interests of your website or app users, based on data collected from third-party sources and user interactions.

7. Custom dimensions and metrics: Universal Analytics allows you to define and track custom dimensions and metrics specific to your business needs. This enables you to collect and analyze data that is relevant to your unique goals and objectives.
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