Why people prefer using modern media for information dissemination rather than the traditional media ? Explain by giving four points ?

1. Accessibility: Modern media platforms such as social media, websites, and mobile apps are easily accessible to a large number of people. This allows for information to be disseminated quickly and efficiently to a wide audience.

2. Interactivity: Modern media allows for two-way communication between the sender and receiver of information. This interactivity allows for feedback, discussion, and engagement with the audience, making the dissemination of information more engaging and interactive.

3. Timeliness: With modern media, information can be disseminated in real-time, allowing for immediate updates and news to be shared with the audience. This timeliness is crucial in today's fast-paced world where information is constantly changing and evolving.

4. Cost-effectiveness: Traditional media such as newspapers, magazines, and television can be expensive to produce and distribute. Modern media platforms, on the other hand, are often more cost-effective and can reach a larger audience at a lower cost. This makes modern media a more attractive option for organizations looking to disseminate information efficiently and affordably.