With example explain ten point different between creativity and innovation by using citation under 2015 and their reference?

1. Creativity is the ability to generate new ideas or concepts, while innovation is the implementation of those ideas to create value. For example, a designer may come up with a creative new product concept, but it is the innovation of the engineering team that brings that concept to life (Amabile, 2015).

2. Creativity is often seen as a personal trait or skill, while innovation is a process that involves collaboration and implementation. An individual can be creative on their own, but innovation typically requires a team effort (Amabile, 2015).

3. Creativity is about thinking outside the box and breaking traditional norms, while innovation is about applying those creative ideas in a practical and impactful way. For example, a company may have a creative marketing campaign, but it is the innovative use of technology that allows them to reach a wider audience (Amabile, 2015).

4. Creativity is about generating ideas that are novel and unique, while innovation is about turning those ideas into tangible products or services that provide value to customers. A company may have a creative new product idea, but it is the innovation of their production team that allows them to bring that product to market (Amabile, 2015).

5. Creativity is often associated with artistic or imaginative pursuits, while innovation is more closely linked to business and technology. For example, a musician may be considered creative for composing a new song, but it is the innovation of the music industry that allows that song to be distributed and monetized (Amabile, 2015).

6. Creativity is about generating ideas that are original and inventive, while innovation is about refining and improving those ideas to make them practical and profitable. An inventor may have a creative new technology, but it is the innovation of the business team that allows them to bring that technology to market successfully (Amabile, 2015).

7. Creativity is often seen as a spontaneous and individual process, while innovation is a structured and collaborative effort. An artist may have a creative vision for a painting, but it is the innovation of the gallery team that allows that painting to be exhibited and sold (Amabile, 2015).

8. Creativity is about exploring new possibilities and pushing boundaries, while innovation is about finding practical solutions and creating value. A scientist may be creative in developing a new theory, but it is the innovation of the engineering team that allows that theory to be applied in real-world applications (Amabile, 2015).

9. Creativity is about generating ideas that are imaginative and unconventional, while innovation is about transforming those ideas into tangible outcomes that benefit society. An architect may have a creative vision for a building, but it is the innovation of the construction team that allows that vision to be realized and used by the community (Amabile, 2015).

10. Creativity is often seen as a personal expression or outlet, while innovation is about driving progress and change in society. An author may be creative in writing a novel, but it is the innovation of the publishing industry that allows that novel to reach a wide audience and influence readers (Amabile, 2015).

Reference:
Amabile, T. M. (2015). Creativity and innovation. In The Oxford Handbook of Organizational Psychology. Oxford University Press.