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hussen omari
Feb 19

With reference discuss various marketing philosophies adopted by Walmart throughout its history in business ?

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Feb 19
Walmart has adopted various marketing philosophies throughout its history in business to stay competitive and meet the changing needs of its customers. Some of the key marketing philosophies adopted by Walmart include:

1. Everyday Low Prices (EDLP): One of Walmart's core marketing philosophies is its commitment to offering everyday low prices to its customers. This philosophy is based on the idea that by offering consistently low prices, Walmart can attract and retain customers, drive sales volume, and ultimately increase profitability.

2. Customer-centric approach: Walmart has always focused on putting the customer first and meeting their needs and expectations. This customer-centric approach has helped Walmart build strong relationships with its customers and create a loyal customer base.

3. Value proposition: Walmart has always focused on providing value to its customers by offering a wide range of products at affordable prices. This value proposition has helped Walmart differentiate itself from its competitors and attract price-conscious customers.

4. Innovation and technology: Walmart has always been at the forefront of innovation and technology in the retail industry. The company has adopted various marketing strategies to leverage technology and improve the customer experience, such as launching its e-commerce platform, investing in digital marketing, and using data analytics to personalize marketing campaigns.

5. Community engagement: Walmart has also focused on building strong relationships with the communities in which it operates. The company has adopted various marketing strategies to engage with local communities, such as supporting local charities, sponsoring community events, and promoting sustainability initiatives.

Overall, Walmart has adopted a combination of marketing philosophies to stay competitive and meet the changing needs of its customers. By focusing on offering everyday low prices, putting the customer first, providing value, leveraging technology, and engaging with local communities, Walmart has been able to maintain its position as a leading retailer in the industry.
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