Choose four business functions for coca-cola company and in each functions discuss its key activities, objectives and two performance measures. These measures must meet the requirements of Smart ?

1. Marketing:

Key activities:
- Developing marketing strategies to promote Coca-Cola products
- Conducting market research to understand consumer preferences and trends
- Creating advertising campaigns to increase brand awareness

Objectives:
- Increase market share and brand loyalty
- Drive sales and revenue growth

Performance measures:
- Increase in brand awareness through surveys and social media engagement
- Return on investment (ROI) for marketing campaigns

2. Supply Chain Management:

Key activities:
- Managing relationships with suppliers and distributors
- Ensuring efficient production and distribution of Coca-Cola products
- Monitoring inventory levels and logistics

Objectives:
- Reduce costs and improve efficiency in the supply chain
- Ensure product availability and on-time delivery

Performance measures:
- Inventory turnover rate
- On-time delivery performance

3. Human Resources:

Key activities:
- Recruiting and training employees
- Developing employee engagement and retention programs
- Ensuring compliance with labor laws and regulations

Objectives:
- Attract and retain top talent
- Create a positive and inclusive work culture

Performance measures:
- Employee turnover rate
- Employee satisfaction surveys

4. Research and Development:

Key activities:
- Developing new product formulations and packaging designs
- Conducting market research to identify consumer preferences
- Testing and evaluating new product concepts

Objectives:
- Drive innovation and product differentiation
- Meet changing consumer demands and preferences

Performance measures:
- Number of new product launches
- Time to market for new products.

Function 1: Marketing

Key Activities:
- Market research and customer analysis
- Product development and innovation
- Advertising and promotions
- Public relations and reputation management

Objectives:
- Increase brand awareness and market share
- Launch successful new products
- Drive sales and revenue

Performance Measures:
- Specific: Percentage increase in brand awareness
- Measurable: Number of new products successfully launched
- Achievable: Increase in market share within a specific time frame
- Relevant: Measures directly related to marketing objectives
- Time-Bound: Quarterly or annual targets for key metrics

Function 2: Sales

Key Activities:
- Customer relationship management
- Sales forecasting and planning
- Order fulfillment and logistics
- Distributor and channel management

Objectives:
- Increase sales volume and revenue
- Expand market presence
- Improve customer satisfaction

Performance Measures:
- Specific: Target sales targets for specific products or regions
- Measurable: Actual sales volume compared to target
- Achievable: Realistic sales goals based on market demand and resources
- Relevant: Measures directly impacting sales performance
- Time-Bound: Monthly or quarterly sales quotas

Function 3: Operations

Key Activities:
- Manufacturing and production
- Supply chain management
- Quality control and assurance
- Environmental sustainability

Objectives:
- Optimize production efficiency
- Minimize costs and waste
- Ensure product quality and safety
- Reduce environmental impact

Performance Measures:
- Specific: Unit production costs reduced by a certain percentage
- Measurable: Production defects or recalls per million units
- Achievable: Continuous improvement targets based on industry benchmarks
- Relevant: Measures directly linked to operational efficiency and effectiveness
- Time-Bound: Annual or quarterly targets for productivity improvement

Function 4: Finance

Key Activities:
- Financial planning and budgeting
- Cash flow management
- Investment decision-making
- Accounting and reporting

Objectives:
- Maximize shareholder value
- Maintain financial stability
- Comply with regulatory requirements

Performance Measures:
- Specific: Target return on assets (ROA) of a certain percentage
- Measurable: Actual ROA compared to target
- Achievable: Realistic return targets based on industry norms and company strategy
- Relevant: Measures directly impacting financial performance
- Time-Bound: Quarterly or annual targets for financial metrics