Deacribe the market structure you think the beverage industry operates in South Africa?

The beverage industry in South Africa operates in an oligopolistic market structure. This means that a few large companies dominate the market and have significant control over pricing and competition. The major players in the South African beverage industry include companies such as Coca-Cola, PepsiCo, and SABMiller.

These companies have a strong presence in the market and often engage in strategic pricing and marketing tactics to maintain their market share. They also have significant resources to invest in research and development, marketing, and distribution, giving them a competitive advantage over smaller players in the industry.

Overall, the beverage industry in South Africa is highly competitive, with a few dominant players vying for market share and consumer loyalty. This oligopolistic market structure can lead to limited choices for consumers and potentially higher prices due to the lack of competition.

Characteristics of Coca-Cola