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Nov 17, 2023

Explain traditional form of communication in community resource mobilisation ?


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Nov 17, 2023
Community resource mobilization is a process that involves engaging and involving community members in identifying, accessing, and utilizing resources to address community needs and achieve community goals. Communication plays a crucial role in this process as it helps to facilitate the exchange of information, ideas, and resources among community members.

There are several forms of communication that are commonly used in community resource mobilization:

1. Face-to-face communication: This form of communication involves direct interaction between individuals or groups within the community. It can take place through meetings, workshops, focus groups, or one-on-one conversations. Face-to-face communication allows for immediate feedback, clarification, and the building of personal relationships, which can enhance trust and collaboration among community members.

2. Written communication: This form of communication involves the use of written materials such as letters, memos, reports, or newsletters. Written communication is useful for providing detailed information, documenting decisions, and disseminating information to a large number of community members. It can also serve as a reference for future use.

3. Electronic communication: With the advancement of technology, electronic communication has become increasingly popular in community resource mobilization. This includes the use of emails, social media platforms, websites, or online forums. Electronic communication allows for quick and efficient dissemination of information to a wide audience, facilitates virtual collaboration, and enables real-time feedback and discussion.

4. Visual communication: Visual communication involves the use of visual aids such as charts, graphs, maps, or videos to convey information and messages. Visuals can help to simplify complex information, make it more engaging and memorable, and cater to different learning styles within the community.

5. Non-verbal communication: Non-verbal communication includes gestures, body language, facial expressions, or tone of voice. It can convey emotions, attitudes, and intentions, and plays a significant role in building rapport, trust, and understanding among community members.

Effective communication in community resource mobilization requires clear and concise messaging, active listening, and the use of appropriate channels and mediums. It should be inclusive, culturally sensitive, and tailored to the needs and preferences of the community members. Regular and ongoing communication is essential to maintain engagement, motivation, and accountability throughout the resource mobilization process.

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