How are shadows formed?

A shadow appears when an object stands in the way of light. The less light that can pass through an object, the more solid its shadow. So a translucent beach ball casts a faint shadow, while your body casts a solid, dark shadow. On a sunny day, a shadow is a patch of night. But any light source can make a shadow—the Sun, a lamp, a flashlight, the silvery Moon. Try making your own shadows using an unshaded lamp, your hand, and a plain white wall. You’ll discover that if you move your hand closer to the wall, the shadow becomes more sharply defined. Or if you move the lamp close to your hand, your shadow becomes fuzzier. Move the lamp away, and the shadow becomes sharper again. Finally, the larger the light, the fuzzier the shadow. When a lightbulb wears a lampshade, the shade creates, in effect, a bigger, more diffuse light source. Which is why a lampshade makes for a blurrier shadow than a bare lightbulb. The Sun is enormous (a million Earths could fit inside it), but it is also enormously distant (nearly 93 million miles away, or 149,600,000 km). So the Sun appears as a rather small light source in the sky. Which is why the combination of the Sun, you, and the sidewalk makes such great shadows. The Sun is very bright but very far away, you are very solid, and the sidewalk is very near. Even the sharpest shadow is a bit blurry around the edges. Outdoors, this out-of-focus quality is a result of the Sun being larger than a point in the sky. Light streams from countless points on the Sun’s disk, each ray traveling on its own course and creating a shadow of its own. The rays of light diffract (bend slightly) around your body’s edges, creating an interference pattern of darkness and light, and a shadow with fuzzy edges. If light were to come from one shrunk-down perfect point, there would be one sharp, clean shadow. On an overcast day, with the Sun hidden behind clouds, the whole sky acts as a diffuse light source—like an enormous lampshade. Your body still casts a shadow. But your shadow is so hugely spread out and fuzzy that you can’t see it at all.

Case Study
Cool Garments is exploring options of picking up a strategic equity stake in north based Jazzy Wear, a Kanpur -based garment manufacture catering to gents segment. The takeover may boost its production of premium garments. This will also increase Cool Garments’ presence in the North. The size of the acquisition would be small — within Rs 50 crore — compared to Cool Garments recent big deals in other states. Jazzy Wear special products fit perfectly into Cool Garment’s future plans. Acquiring Jazzy will give it a bigger product portfolio and also a considerable presence in the north Indian market.
With the fragmented shareholding the top managers of Jazzy Wear know that the Cool Garments will be definitely able to acquire controlling share in their company. They feel that if a deal is striked it would also be in their favour. However, they are not clear how to formulate right strategy for the Jazzy Wear.
If you are appointed as strategic consultant by the Jazzy Wear, explain to their top managers the process of strategy formulation.
Discuss the nature of strategy for both the companies.