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Apr 8

1.2 Using relevant examples to illustrate your answer, describe and discuss the importance and use of publicity in: a) Private sectors (5) b) Public sectors (5) c) Non-profit organisations (4)?

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

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