Types of market organisation (Agencies)?

1. Monopoly: A market structure in which there is only one seller of a particular product or service, giving the seller significant control over prices and output.

2. Oligopoly: A market structure in which a small number of firms dominate the market, leading to limited competition and potential collusion among firms.

3. Monopolistic competition: A market structure in which many firms compete by offering differentiated products or services, giving consumers a variety of choices.

4. Perfect competition: A market structure in which there are many buyers and sellers, all selling identical products or services, leading to price competition and efficient allocation of resources.

5. Duopoly: A market structure in which there are only two firms competing in the market, leading to intense competition and potential collusion between the two firms.

6. Cartel: A group of firms that collude to control prices and output in a particular market, often leading to higher prices for consumers.

7. Cooperative: A market structure in which firms work together to achieve common goals, such as setting industry standards or promoting a particular product or service.

8. Franchise: A market structure in which a parent company grants the right to sell its products or services to independent businesses, known as franchisees, in exchange for fees and royalties.

Types of Market Organisation (Agencies)

1. Full-Service Agencies

- Description: Provide a comprehensive range of marketing services, including strategy development, creative execution, media planning, and data analytics.
- Examples: Wieden + Kennedy, Ogilvy, Droga5

2. Creative Agencies

- Description: Specialize in developing and executing creative campaigns, such as advertising, design, and branding.
- Examples: TBWA\Chiat\Day, Mother New York, DDB

3. Media Agencies

- Description: Plan and execute media campaigns across various platforms, including television, radio, print, and digital.
- Examples: MediaCom, OMD, Zenith

4. Digital Marketing Agencies

- Description: Focus on digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
- Examples: BrightEdge, 360i, Razorfish

5. Public Relations Agencies

- Description: Manage and shape public perception through media relations, corporate communications, and crisis response.
- Examples: Edelman, Hill+Knowlton Strategies, Weber Shandwick

6. Event Marketing Agencies

- Description: Plan and manage live events, such as conferences, trade shows, and product launches.
- Examples: Freeman, Sparks, GES

7. Influencer Marketing Agencies

- Description: Identify and collaborate with influencers to promote brands and products on social media and other platforms.
- Examples: Social Chain, Whalar, AspireIQ

8. Boutique Agencies

- Description: Small, specialized agencies that offer targeted services to a specific niche or industry.
- Examples: The Brand Union, 1st Avenue Machine, Elevator

9. Integrated Agencies

- Description: Offer a combination of marketing services, including both creative and strategic capabilities, under one umbrella.
- Examples: McCann Worldgroup, BBDO Worldwide, Leo Burnett

10. Performance Marketing Agencies

- Description: Focus on driving measurable results through paid advertising and data analytics.
- Examples: iMedia, Criteo, Perfect Audience