1.2 Using the above article discuss the importance of ethics in public relations. 10 Marks

Organisations undertake public relations activities with the sole purpose of generating publicity, not only for products and services but also for good corporate responsibility initiatives they are involved in. The function of publicity, public relations and advertising are all attempts to create a favourable brand reputation so as to gather support for the organisation. In your capacity as a public relations practitioner, answer the following questions:

Multiple Choice Questions (10 Marks) 1. Which of the following is NOT a component of the communication process?    - A) Sender    - B) Message    - C) Noise    - D) Color 2. What is the primary objective of communication?    - A) Persuasion    - B) Information exchange    - C) Entertainment    - D) Confusion   3. Non-verbal communication includes all of the following EXCEPT:    - A) Gestures    - B) Eye contact    - C) Written texts    - D) Body language   4. Which of the following is a common barrier to effective communication?    - A) Feedback    - B) Active listening    - C) Jargon    - D) Clarity in message 5. What is essential for avoiding plagiarism in academic writing?    - A) Using synonyms for all technical terms    - B) Providing in-text citations and a referencing list    - C) Writing in the first person    - D) Including as many quotes as possible    Question 2: State if the following statements are True/False (10 Marks) 2.1 The effectiveness of communication can be measured by the receiver's response. ? 2.2 Non-verbal communication is less important than verbal communication.? 2.3  Academic writing should avoid personal pronouns. 2.4 . The context or situation does not significantly impact the communication process. ? 2.5 It's acceptable to use informal language in academic writing as long as the message is clear. ?   Question 3: Structured Questions (30 Marks) 3.1. How can we understand the neglected skill of listening more deeply, what are the key reasons to enhance our listening abilities, and what steps can be taken to become a proficient listener, including an overview of the importance of listening in human interaction?                                                                                             3.2 Mention 5 examples of nonverbal communication and explain its significant to education    ?                                                                              3.3 Regarding telephone communication, what are some common issues faced, and what guidelines can be followed to ensure effective and courteous communication, including the roles of switchboard operators, voicemail etiquette, and mobile phone manners?                                                    3.4 Provide 3 examples of visual aids to enhance a presentation or speech?