1.4 Identify three types of publicity agents as outlined by Myers (2015). (3) 1.5 Using relevant examples to illustrate your answer, discuss the importance and use of publicity in the public sector. (5)
1.1 Define the term “publicity”. Use relevant examples to illustrate your answer. (3) 1.2 Identify and discuss the differences between publicity and public relations. (6) 1.3 List three similarities between publicity and public relations. (3) 1.4 Identify three types of publicity agents as outlined by Myers (2015). (3) 1.5 Using relevant examples to illustrate your answer, discuss the importance and use of publicity in the public sector. (5)
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