1.8 Describe an advertisement that you have read or seen that features a celebrity. In your description, you should indicate the names of the marketer and the celebrity. (4)

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Learning theories view learning as a process by which human behaviour is acquired or changed through the observation of events in one’s environment. YouTube link: https://www.youtube.com/watch?v=A1hDscZfE2w Watch the video and read the article below, before answering the questions. People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign A pair of Nike shoes burning in protest in a video posted online Monday. Sean Clancy/Twitter A new Nike ad campaign stars Colin Kaepernick, the football player who first knelt during the US national anthem before NFL games to protest racial injustice. In response, people opposed to Kaepernick's protests quickly began posting videos in which Nike products were destroyed.

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